What's a good strategy ?

by up for music

"What's being an artist in 2010? What's a label in 2010 ? How can we define a place where we make music ? How to get a record deal ? Is it worth it ? How to define and understand the music marketing in a world that always changes and innovates ?"

This is the theme of the novel from Virginie Berger, marketing consultant for the music industry. The writing team from Up For Music and Underground Musix encourage you to read this great essay on the music industry and the new medias. You may think that you know everything about it but there are a lot of new things that you can now use to change the perception of how the world sees you as an artist.

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